Anyone thinking of partnering should read this - Practical and thought provoking

THE TRAPS KILLING YOUR PARTNERING SUCCESS FOR GLOBAL SALES

Find the Hidden Traps in Your Partner Strategy Before They Cost You Another Quarter

Discover the common mistakes that prevent B2B software and SaaS companies from building successful partnerships, and learn what to do differently.

• The Traps Book • The Traps Workbook • Free Introductory Course on Partnering

Does any of this sound familiar?

You've invested time in finding partners, but they're not bringing in the sales you expected.

Your direct sales team knows how to sell your solution, but partners struggle to do the same.

You've offered attractive commissions, but partners still aren't motivated.

You're talking to large, well-known potential partners without knowing whether they're right for your business.

You're spending time and money building a partner programme without knowing what should come first.

The problem isn't always a lack of partners.

Often, it's the assumptions behind your partnering strategy.

And those assumptions can cost you months of effort, missed opportunities and unnecessary investment.The problem isn't always a lack of partners.

What you get inside

A straight-talking diagnostic, not another partnering playbook

Expose the hidden assumptions

Twelve chapters unpack the traps tech leaders fall into when copying big-vendor programmes without their scale or credibility.

Diagnose before you build

A blind-spot test in every chapter: the hard questions your team must answer with evidence, not hope, before committing budget.

Take a positive path forward

Every trap ends the same way, with a bespoke roadmap for your actual stage of partnering maturity.

You will learn

The potential impact of partners in scaling internationally

Why strong direct sales don't automatically translate into partner success

Why finding more partners is often not the real problem

How companies select the wrong partners for seemingly sensible reasons

Why revenue share alone doesn't create partner motivation

How hidden assumptions quietly undermine a promising partner strategyWhy revenue share alone doesn't create partner motivation

The Traps Workbook

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Paperback

€19.94 + Shipping

Printed copy shipped to you with 4.99€
All 12 chapters and blind-spot tests

The Traps Workbook

Uncover your partnering assumptions
Review your partnering plans

Free Download

Tech Partnering Foundations

Learn the concepts of successful partnering
Understand what makes partnerships work

Free Online Course

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About the author

30+ years building partner programs, not just writing about them

Donagh Kiernan

Founder, Tenego · Partnering Strategy Advisor

Donagh started as a software developer in his pre-teens before founding his first company, Vistech Software, in 1994, a rising star in Ireland's tech boom that made the Deloitte Technology Fast 50 three years running.

In 2008 he founded Tenego Partnering to focus specifically on helping technology companies drive sales growth through partnerships. Since then, Tenego has worked hands-on with hundreds of companies building international partner programs — and since 2019, has taught the same process-driven approach through Tenego's courses.

This book distils that experience into practical, hands-on methodology you can start implementing within weeks, built to help you get started the right way, not copy someone else's.

30+ yrs

in technology & partnering

2008

founded Tenego Partnering

100s

of partner programs advised

Real Experiences. Honest Feedback.

See what customers have to say about their experience with Tenego and how it has helped them approach their challenges differently.

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Find the hidden traps killing your partnering success, before they kill your partnering plans

Every month a wrong assumption stays in your plan, you pay for it in partners who don't sell, budget that doesn't return and a team that loses faith. The book shows you where yours is hiding. These bonuses help you act on it this week: