Is a hidden trap killing your partnering success? Find it before it costs you another quarter

The Partnering Dream is a minefield of Hidden Traps.

Most partner programmes fail for the same reasons: copied playbooks, unexamined assumptions and hope-based strategy. The Traps Killing Your Partnering Success for Global Sales shows you each one before you spend another euro on partners.

By Donagh Kiernan, founder of Tenego Partnering. Order directly from the author.

Does any of this sound familiar?

Your direct sales are strong, so you assume partners will sell just as well.
You keep recruiting more partners, but few of them ever produce a deal.
You copied the Microsoft, SAP or Salesforce programme, and it doesn't fit a company your size.
Partners pick you for sensible-sounding reasons, then lose motivation after the first quarter.
Revenue share is your only incentive, and it isn't working.

This isn't a generic how-to guide for building a partner programme. It's a reality check, written for tech and SaaS leaders who have found product-market fit and are ready to scale through partners. Join Donagh and special guests in NSC Campus, with a packed room and great discussion:

What you get inside

A straight-talking diagnostic, not another partnering playbook

Expose the hidden assumptions

Twelve chapters unpack the traps tech leaders fall into when copying big-vendor programmes without their scale or credibility.

Diagnose before you build

A blind-spot test in every chapter: the hard questions your team must answer with evidence, not hope, before committing budget.

Take a positive path forward

Every trap ends the same way, with a bespoke roadmap for your actual stage of partnering maturity.

You will learn

The potential impact of partners in scaling internationally

Why strong direct sales don't automatically translate into partner success

Why finding more partners is often not the real problem

How companies select the wrong partners for seemingly sensible reasons

Why revenue share alone doesn't create partner motivation

How hidden assumptions quietly undermine a promising partner strategyWhy revenue share alone doesn't create partner motivation

Order The Traps

Choose your format. Secure checkout, and your order comes straight from the author.

Paperback

€19.94

Printed copy shipped to you
All 12 chapters and blind-spot tests
Free digital copy included

• Secure card payment • Order confirmation by email Direct from the author

About the author

30+ years building partner programs, not just writing about them

Donagh Kiernan

Founder, Tenego · Partnering Strategy Advisor

Donagh started as a software developer in his pre-teens before founding his first company, Vistech Software, in 1994, a rising star in Ireland's tech boom that made the Deloitte Technology Fast 50 three years running.

In 2008 he founded Tenego Partnering to focus specifically on helping technology companies drive sales growth through partnerships. Since then, Tenego has worked hands-on with hundreds of companies building international partner programs — and since 2019, has taught the same process-driven approach through Tenego's courses.

This book distils that experience into practical, hands-on methodology you can start implementing within weeks, built to help you get started the right way, not copy someone else's.

30+ yrs

in technology & partnering

2008

founded Tenego Partnering

100s

of partner programs advised

Real Experiences. Honest Feedback.

See what customers have to say about their experience with Tenego and how it has helped them approach their challenges differently.

FAQs

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Find the trap in your partner strategy before it costs you another quarter

Every month a wrong assumption stays in your plan, you pay for it in partners who don't sell, budget that doesn't return and a team that loses faith. The book shows you where yours is hiding. These bonuses help you act on it this week: